Attending your industry trade show, The Car Wash Show, could be one of the best business moves you will ever make. In today’s world, where customers want fast service, are more “service-savvy” and have higher expectations than ever, you need to have complete, up-to-date information about what is happening in the industry and how you can better serve customers.
The Car Wash Show is the largest trade show in the industry and by far the best vehicle to see the latest equipment, disseminate the most current information, and obtain ideas that will help you to make smart decisions for your business. Even more, it allows you to network and initiate new business relationships while connecting with people you may already know.
The most important reason to attend The Car Wash Show is to take advantage of the opportunity to attend the educational sessions. Presenters are aware that the challenges you face as a car care professional are unique to your business. Sessions are tailored to your specific business needs. Be sure to attend these sessions. You might learn something that will make customers keep coming back to you and not to your competition –better yet, something that will make a big difference in your bottom-line.
Other Reasons to Attend
Las Vegas is sensational! Who doesn’t want to go to Las Vegas? Enough said.
It will stimulate your creativity. Another good reason to attend The Car Wash Show is that it puts you in an energizing environment and provides the inspiration to help you to take a more creative approach to your business – especially in social marketing, advertising and promoting your business. Some of the best ideas are generated at a trade show.
Tips to the Trade
The following are a few tips that can help you achieve the most when attending the show.
• Register in advance. Pre registration is always a smart move. If you haven’t done so, block the dates and register soon.
• Maximize your time. Prepare in advance. Time is at a premium at the Show. Review the list of exhibitors and what they offer. Decide what exhibits you want to be sure to see. Make a game plan for exhibit “must-see’s” and book appointments in advance.
Be sure to visit the exhibitors who are offering equipment and services that may benefit your business. Be “in the know” and visit these vendors.
• Walk with a purpose. Take the time to walk the show thoroughly and completely so you will get the biggest bang for your buck. Carry a small note pad and take as many notes as possible. Record information and ideas you want to implement after the show.
• Keep those business cards in your pocket. Everything is automated these days. Exhibitors will be able to record your contact information if requested, but be sure to carry business cards in your right pocket. If you pick up someone’s card, be sure to write notes on the back. Otherwise, when you look at it after the show, you may not remember why you have this person’s card.
• Look for “Show Specials.” Some exhibitors will offer special pricing or value-added packages if you place your order at the show. Some may extend the offer thirty days. Be sure you are aware of these opportunities; take advantage of those that make sense for you and your business.
• Knowledge is power. Gather as much information as you can. Find out what new solutions are available to you that can help you to expand your car was business and increase profitability. During the show, talk to industry leaders, experts, and speakers to learn all you can. Be sure to speak with emerging leaders and female car wash business-owners – you might be surprised how they can help you with the challenges you are facing, and also share ideas with you.
• Work a room wisely. The trade show floor and events are not just for eating, drinking, and making merry. And there’s lots of that at The Car Wash Show. They also provide the best possible networking opportunities. There are networking events can’t afford to miss. When you arrive, be the first person to enter the room and the last to leave it. Doing so will dramatically increase your opportunities to meet and greet others and make valuable connections.
• Form strategic alliances. Another tip of the trade and most definitely a good reason to attend the is that you may find an opportunity to form a strategic alliance with another business. Many are formed at The Car Wash Show. Begin sowing the seeds for collaboration. Alliances can make a big difference in business growth.
• Leverage vendor expertise. While at the show, talk with your vendors. Ask them for information on what the most successful car-wash businesses are doing in 2018.
• Take action. Going back to “business as usual” won’t cut it. After the show, your feet will be aching, but your mind will be creatively charged. When you get home from the show, make sure that happens in Las Vegas should not stay in Vegas. The knowledge, ideas, and skills should be implemented into your business.
Make smart decisions! Go over your handouts and your notes. Prioritize what skills you will implement and three actions you will take immediately after the show. In today’s world, execution is key to success.
Get the industry advantage . Forget tough! Competition in the car wash business is fierce! If there was ever a time to attend, it will be now, in 2018! If you want to increase your ability to remain competitive and end up a winner down the long road ahead, attend The Car Wash Show. See you there!
Don’t miss Christine Corelli’s sessions on April 27 & 28 at The Car Wash Show 2018.
