Take a tour of WeWash in Almere, Netherlands, with CAR WASH Magazine.

Car Wash:
WeWash

Located:
Almere, Netherlands

Owner:
Fred Komen

Number of Locations: 
One 

Contractor: 
P. Peters Bouw B.V.
 
Conveyor Lengths: 
(2) 230 feet each
 
Equipment Supplier: 
DICO Carwash

Chemical Supplier: 
Dr. Stöcker
 
Number of Car Washes Annually: 
WeWash is currently at 142,500 but heading toward 220,000 as, in the next two years, another 40,000 homes will be built in the immediate vicinity.
 
Environmentally Friendly Features: 
• Only about 10 gallons of fresh water used per car.
• Fresh water from well directly filtered to reversed osmosis 
• Water reclaim system: BleuBlue
• 1,000+ solar panels on the roof

Unique Features: 
The three outdoor payment terminals are by PayWashGo and are connected to a "new and very promising data-marketing tool," said Theo Heikamp of DICO Carwash, the equipment supplier for WeWash.

“This car wash marketing platform called GRITsuite has been implemented this year and is really increasing the number of washes as well as the number of new customers,” Heikamp said.

Soon, WeWash will also launch a state-of-the-art car wash loyalty app in combination with an unlimited membership option.

Other Cool Info:
The owner, Fred Komen, is an entrepreneur who comes from the biscuit production industry. After selling a chain of biscuit factories, he put his heart and soul into the car wash. “My motto is ‘I do it well or I don’t do it at all,’” Komen said. “My goal was to build a very beautiful, solid and successful concept that can be copied to the next location.”

Learn more about WeWash: https://wewash.nl/

Photography courtesy of WeWash, Almere, Netherlands