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Stories Archive

A part-time job as an attendant served as a launching pad to a rapid rise in the car wash industry.

By Tom GreshamNash Goudie got his...

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A shift in how companies ‘rise above the noise’ is equating to advertising taking a backseat to marketing.

By Mike Ohlinger, Director of...

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It’s Time We Rethink Car Wash Marketing

November 15, 2024
6 minute Read

Follow the principles of thought leadership and the profits will follow, too.

By Tom MarksWith modern-day marketing, we’ve been missing...

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Converting Accountability into Revenue

November 15, 2024
5 minute Read

Paint a comprehensive picture using lessons from top car washes.

By Kyle Doyle, Vice President, RinsedLike good health, accountability...

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Stepping Into a New Landscape

November 8, 2024
8 minute Read

The rise of professional marketing/HR in the car wash industry.

It wasn’t unusual a couple decades ago to drive up to a car wash and, if...

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The View from Above

November 1, 2024
7 minute Read

Car Washes Use Drone Photography to Capture a Whole New Perspective for Their Marketing Campaigns.

When Thomas Wasinski founded Aerial...

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International Carwash Association™
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Wheaton, IL 60187
www.carwash.org

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