A shift in how companies ‘rise above the noise’ is equating to advertising taking a backseat to marketing.

By Mike Ohlinger, Director of...

When adding to your team, identify and strengthen potential weak links before they compromise your entire chain.

Building a great team is...

Each year, car wash organizations contribute countless hours and dollars to the communities they serve. We want to make sure we’re...

The following article appeared in a 2024 issue of CAR WASH Magazine™. If you enjoy it, click the link below to subscribe to International...

The first impression, experience and consistency are important, but there are some other areas equally as crucial when looking at...

Before throwing a haymaker and emptying your entire marketing chest for one grand day, it pays to employ a more diverse strategic approach...

The car wash industry is at a pivotal juncture, experiencing significant shifts that are reshaping its landscape. As consolidation and...

Follow the principles of thought leadership and the profits will follow, too.

By Tom MarksWith modern-day marketing, we’ve been missing...

The rise of professional marketing/HR in the car wash industry.

It wasn’t unusual a couple decades ago to drive up to a car wash and, if...

A look inside the franchise model and Its niche in the car wash industry.

A business strategy that hasn’t gotten a big hold in car washing...

Car Washes Use Drone Photography to Capture a Whole New Perspective for Their Marketing Campaigns.

When Thomas Wasinski founded Aerial...