Stories Archive
Rooting for Classic Car Wash
April 17, 2023
3 minute Read
Classic Car Wash all but guaranteed himself a spot in the $3 million Kentucky Derby when he finished a solid second in the Grade 2,...
Read MoreHow Many Is Too Many?
April 10, 2023
7 minute Read
By Tom Gresham
The question of how many car washes an area can support is an eternal one, and the answer can depend on a slew of factors...
Read MoreWhat the $%^*& Is Strategy?
April 5, 2023
7 minute Read
By Nick Fortuna
Herm Edwards, the former NFL coach known for his intensity and colorful quotes, has a no-nonsense reply on the tip of his...
Read MoreGetting to Know Your ICA Board: Doug Marquis
April 3, 2023
4 minute Read
By Brennan Merkle, ICA Communications Coordinator
We sat down with ICA Board Member Doug Marquis, general manager and vice president of...
Read MoreBuilding for Flexibility
March 29, 2023
7 minute Read
By Victoria Lim
Not that long ago, car washes offering free vacuums was a mind-boggling idea. The thought of giving away a moneymaking...
Read MoreFacing a Big Decision? Take Some Advice from a Poker Champ
March 22, 2023
3 minute Read
By Nick Fortuna
Car wash operators and other small business owners pour their heart and soul into their companies, pushing forward in the...
Read MoreBefore You Seal the Deal
March 20, 2023
7 minute Read
By Tom Gresham
In recent years, the mergers and acquisitions (M&A) landscape has been marked by feverish activity and robust growth. Owners...
Read MoreIt's All Your Fault!
March 15, 2023
6 minute Read
By Shani Calvo, ICA Director of Media and Editorial
When customers are upset enough to voice their displeasure during a visit to your car...
Read MoreCross-Industry Inspirations
March 14, 2023
9 minute Read
By Mary Lou Jay
Every type of business has its unique problems and opportunities, but at the core all share at least a few common concerns....
Read MoreCookies
February 27, 2023
2 minute Read
By Nicole Needles
Cookies are a way for marketers to give their audience a more tailored experience based on their behaviors and habits....
Read MoreSafeguarding Customer Data
February 22, 2023
8 minute Read
By Nick Fortuna
In the car wash industry, there’s nothing nefarious about license plate recognition (LPR) technology, an invaluable tool...
Read MoreThe Evolution of Email Marketing
February 20, 2023
10 minute Read
By Nicole Needles
The world of digital marketing is ever-changing. It’s safe to say that every month the tides turn, and there is a new...
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