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MAGAZINE STORIES

Stories Archive

Successful companies have long realized the value of advertising their anniversary.

Every year, firms around the world celebrate their...

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The marketing reports are in, and all the experts agree: online video is the marketing wave of the future. While businesses of all sizes...

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Log On Be Heard

July 1, 2014
3 minute Read

When it comes to marketing techniques, sometimes a nudge is stronger than a push.

In a world where aggressive marketing is commonplace,...

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Where Are They Now?

April 2, 2014
6 minute Read

Ed Dahm

Ed Dahm served as ICA president in 1981 and is one half of the founding team of Mike’s Car Wash. Ed’s brother Joe started the...

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Leo Rousseau was the owner and operator of a steel foundry in Detroit, headquarters of the American automobile industry. By the 1940s,...

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Meet the Board - Steven Wade

April 2, 2014
2 minute Read

STEPHEN WADE

PresidentOasis Car Wash Systems

EducationBachelor of Science and Technology, Pittsburg State University

Stephen Wade...

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Blast from the Past - Summer 2014

April 2, 2014
6 minute Read

We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...

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The Right Employee in the Right Position

April 1, 2014
5 minute Read

If you’re not already using personality assessments for the employees in your company, you may be ignoring a tool that could provide a...

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Can I Get Your Attention Please?

April 1, 2014
5 minute Read

Curious about this weekend’s weather? Go on; look it up. We’ll be here when you get back.

So that only took a minute, you say. But those...

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View From The Future

April 1, 2014
7 minute Read

We asked futurist John Mahaffie to take a stab at what car washing might look like in 2025. Here’s just one man’s view:

Imagine it’s...

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From the ICA - Summer 2014

April 1, 2014
2 minute Read

We had a wonderful time with many of you in Chicago earlier this spring at The Car Wash Show 2014. While this year’s event was down...

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An Expert Opinion

April 1, 2014
5 minute Read

Ken Osburn knew the potential of a self-serve car wash, but he did not know much about the day-to-day operations — or if he had the...

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