Stories Archive
A Powerful Marketing Advantage: Your Company’s Anniversary
July 1, 2014
5 minute Read
Successful companies have long realized the value of advertising their anniversary.
Every year, firms around the world celebrate their...
Read MoreGive Your Business a Boost with Online Videos
July 1, 2014
7 minute Read
The marketing reports are in, and all the experts agree: online video is the marketing wave of the future. While businesses of all sizes...
Read MoreLog On Be Heard
July 1, 2014
3 minute Read
When it comes to marketing techniques, sometimes a nudge is stronger than a push.
In a world where aggressive marketing is commonplace,...
Read MoreWhere Are They Now?
April 2, 2014
6 minute Read
Ed Dahm
Ed Dahm served as ICA president in 1981 and is one half of the founding team of Mike’s Car Wash. Ed’s brother Joe started the...
Read MoreInternational Carwash Association honors Leo J. Rousseau with Hall of Fame induction
April 2, 2014
3 minute Read
Leo Rousseau was the owner and operator of a steel foundry in Detroit, headquarters of the American automobile industry. By the 1940s,...
Read MoreMeet the Board - Steven Wade
April 2, 2014
2 minute Read
STEPHEN WADE
PresidentOasis Car Wash Systems
EducationBachelor of Science and Technology, Pittsburg State University
Stephen Wade...
Read MoreBlast from the Past - Summer 2014
April 2, 2014
6 minute Read
We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...
Read MoreThe Right Employee in the Right Position
April 1, 2014
5 minute Read
If you’re not already using personality assessments for the employees in your company, you may be ignoring a tool that could provide a...
Read MoreCan I Get Your Attention Please?
April 1, 2014
5 minute Read
Curious about this weekend’s weather? Go on; look it up. We’ll be here when you get back.
So that only took a minute, you say. But those...
Read MoreView From The Future
April 1, 2014
7 minute Read
We asked futurist John Mahaffie to take a stab at what car washing might look like in 2025. Here’s just one man’s view:
Imagine it’s...
Read MoreFrom the ICA - Summer 2014
April 1, 2014
2 minute Read
We had a wonderful time with many of you in Chicago earlier this spring at The Car Wash Show 2014. While this year’s event was down...
Read MoreAn Expert Opinion
April 1, 2014
5 minute Read
Ken Osburn knew the potential of a self-serve car wash, but he did not know much about the day-to-day operations — or if he had the...
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