Some entrepreneurs consider finding customers challenging enough. Truly understanding them might seem a step out of reach.

However, the...

A company’s brand should be one of its most powerful assets. Your brand is the essence of your company: it’s how customers recognize you...

Generating more leads is the first step to growing sales. In the absence of an ecommerce enabled website, an Internet marketer’s job is to...

Successful companies have long realized the value of advertising their anniversary.

Every year, firms around the world celebrate their...

The marketing reports are in, and all the experts agree: online video is the marketing wave of the future. While businesses of all sizes...

When it comes to marketing techniques, sometimes a nudge is stronger than a push.

In a world where aggressive marketing is commonplace,...

Ed Dahm

Ed Dahm served as ICA president in 1981 and is one half of the founding team of Mike’s Car Wash. Ed’s brother Joe started the...

Leo Rousseau was the owner and operator of a steel foundry in Detroit, headquarters of the American automobile industry. By the 1940s,...

STEPHEN WADE

PresidentOasis Car Wash Systems

EducationBachelor of Science and Technology, Pittsburg State University

Stephen Wade...

We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...

If you’re not already using personality assessments for the employees in your company, you may be ignoring a tool that could provide a...

Curious about this weekend’s weather? Go on; look it up. We’ll be here when you get back.

So that only took a minute, you say. But those...