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MAGAZINE STORIES

Stories Archive

Do You Know Your Perfect Customer?

January 1, 2015
3 minute Read

Any effort to design an effective company strategy starts with the person or company that actually pays you. Every business should have a...

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From the ICA - Spring 2015

January 1, 2015
3 minute Read

Consumer electronics retailer RadioShack recently filed for bankruptcy after 94 years in business.

Once known as THE place to buy the...

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The Forgotten Utility

January 1, 2015
6 minute Read

Water costs continue to rise at exponential rates across the U.S. as a result of an antiquated and severely undersized municipal...

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Unsung (Car Wash) Hero

January 1, 2015
2 minute Read

Erik Lasoya walked into the brand new Clean Getaway Car Wash and Detail center three days prior to the grand opening. The son of immigrant...

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Building A Legacy

January 1, 2015
6 minute Read

In his book “A Legacy Driven Life: Live a Legacy to Leave a Legacy” Adil F. Dalal points out that on one’s tombstone, under the name, will...

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The Importance of Purpose

January 1, 2015
6 minute Read

The Purpose of Purpose

In Greek mythology, the deceitful king Sisyphus is doomed to spend eternity pushing a large boulder up a steep...

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Managing Risk and Reaping Rewards

January 1, 2015
7 minute Read

No business owner is a stranger to risk. From Fortune 500 companies to the corner car wash, taking on risk is inherent to the short and...

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With car wash owners focusing on professional, modern appearances and attractive site development, a busy street with coffee shops,...

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Need More Time in Your Business Day?

January 1, 2015
6 minute Read

Service and retail-oriented small business owners face the same challenges when setting priorities for their time. Because it is critical...

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Ask Champ - Spring 2015

January 1, 2015
3 minute Read

I’m looking to put some new life into my marketing efforts this year. Where’s a good place to start looking for ideas?

-Keegan, Los...

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Better by Design

January 1, 2015
6 minute Read

All successful small businesses make customer service a top priority, but does yours have empathy for its customers?

“Empathy,” or...

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You're Gonna Wash That Car With WHAT?

January 1, 2015
4 minute Read

Okay, it took digging for a while to find the scoop on this one. I heard the rumor that someone had actually attempted to wash cars using…...

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