Stories Archive
Do You Know Your Perfect Customer?
January 1, 2015
3 minute Read
Any effort to design an effective company strategy starts with the person or company that actually pays you. Every business should have a...
Read MoreFrom the ICA - Spring 2015
January 1, 2015
3 minute Read
Consumer electronics retailer RadioShack recently filed for bankruptcy after 94 years in business.
Once known as THE place to buy the...
Read MoreThe Forgotten Utility
January 1, 2015
6 minute Read
Water costs continue to rise at exponential rates across the U.S. as a result of an antiquated and severely undersized municipal...
Read MoreUnsung (Car Wash) Hero
January 1, 2015
2 minute Read
Erik Lasoya walked into the brand new Clean Getaway Car Wash and Detail center three days prior to the grand opening. The son of immigrant...
Read MoreBuilding A Legacy
January 1, 2015
6 minute Read
In his book “A Legacy Driven Life: Live a Legacy to Leave a Legacy” Adil F. Dalal points out that on one’s tombstone, under the name, will...
Read MoreThe Importance of Purpose
January 1, 2015
6 minute Read
The Purpose of Purpose
In Greek mythology, the deceitful king Sisyphus is doomed to spend eternity pushing a large boulder up a steep...
Read MoreManaging Risk and Reaping Rewards
January 1, 2015
7 minute Read
No business owner is a stranger to risk. From Fortune 500 companies to the corner car wash, taking on risk is inherent to the short and...
Read MoreNewest Design Trends Incorporate Lessons From Retailers
January 1, 2015
5 minute Read
With car wash owners focusing on professional, modern appearances and attractive site development, a busy street with coffee shops,...
Read MoreNeed More Time in Your Business Day?
January 1, 2015
6 minute Read
Service and retail-oriented small business owners face the same challenges when setting priorities for their time. Because it is critical...
Read MoreAsk Champ - Spring 2015
January 1, 2015
3 minute Read
I’m looking to put some new life into my marketing efforts this year. Where’s a good place to start looking for ideas?
-Keegan, Los...
Read MoreBetter by Design
January 1, 2015
6 minute Read
All successful small businesses make customer service a top priority, but does yours have empathy for its customers?
“Empathy,” or...
Read MoreYou're Gonna Wash That Car With WHAT?
January 1, 2015
4 minute Read
Okay, it took digging for a while to find the scoop on this one. I heard the rumor that someone had actually attempted to wash cars using…...
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