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MAGAZINE STORIES

Stories Archive

Making a Difference in 2024

February 5, 2024
5 minute Read

Each year, car wash organizations contribute countless hours and dollars to the communities they serve. We want to make sure we’re...

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Tap into the Power of the Sixth Sense

January 29, 2024
8 minute Read

Intuition can go a long way when reading and addressing employees, customers.

Have you ever made a spur-of-the-moment decision based on a...

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Just as a diversified portfolio is the recommendation for successful investors, car wash owners find that the best way to prepare for...

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It’s Worth a Try!

January 8, 2024
9 minute Read

Not every idea is a rousing success, but every idea comes with a lesson that can help the next one work.

By Tom Gresham

When Benny’s Car...

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Keeping Up with the Latest Trends

December 14, 2023
5 minute Read

Pitch™ webinar covers latest developments in customer engagement, chemistry and wash enhancements.

One of the most surefire ways to stay...

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Making a Difference

December 13, 2023
7 minute Read

Each year, car wash organizations contribute countless hours and dollars to the communities they serve. We want to make sure we’re...

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Be Smart About Site Selection

December 13, 2023
4 minute Read

Tip the odds in your favor by utilizing the latest AI and machine learning technologies.

A megawash in a rural area of around...

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Consumer Trends Influencing the Industry

December 13, 2023
3 minute Read

By Bob Klein, ICA Research DirectorUsing data from International Carwash Association surveys as recent as August 2023 and as far back as...

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Closing Is Sometimes Just the Start

December 7, 2023
5 minute Read

What do you do if your go-to car wash closes its doors? Opening your own might not be the answer most would have to that question, but it...

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6 Steps to Effective Decision-Making

December 5, 2023
3 minute Read

Taking a step-by-step approach and sharing your vision for the future can help you master this skill.

Leaders are expected to make...

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How customers feel is important because perception is reality. So if a customer feels frustrated or angry or inconvenienced, then the...

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5 Steps to Dealing with Damage

November 17, 2023
2 minute Read

It happens, sometimes. What? Forest Gump has the answer to that one, and most people probably agree with him — especially if there’s been a...

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