Stories Archive
Emerging Leaders - Danni Reeves
September 26, 2017
3 minute Read
Be replaceable for the right reasons.
That’s the mantra that Danni Reeves lives by. The Breeze Thru Carwash multi-site manager is devoted...
Blast from the Past
September 26, 2017
4 minute Read
The Self-ServeMushroom GenerationChapter 48
Anyone who has ever visited a mushroom growing house, or who has otherwise been witness to the...
Read MoreBig Data
September 26, 2017
6 minute Read
Business owners are routinely told that the key to better customer relations is in building personal relationships with your customers,...
Read MoreUnleashing your inner sales
September 26, 2017
6 minute Read
In looking for a quick way to summarize his bestselling book “To Sell is Human,” author Daniel H. Pink found that one of America’s most...
Read MoreSparkling Clean
September 26, 2017
3 minute Read
Cutting-edge technology and creating a great customer experience are the forces that drive Kevin Detrick and Sparkle Car Wash, which...
Read MoreMarketing Breakthroughs
September 26, 2017
7 minute Read
We all do it: skip the ads that pop up on YouTube and fast-forward through commercials. In an era of DVRs and ad block, traditional ads run...
Read MoreMarketing in a Digital World
July 27, 2017
6 minute Read
When Jimbo Balaam considers the future of digital marketing in the car wash industry, there’s one thing he sees as a certainty: There will...
Read MoreCar Wash PR
July 27, 2017
6 minute Read
The advent of social media and email’s ease of use has greatly increased a car wash owner’s ability to connect with current and potential...
Read MoreMeet the Board - Darrin Baum
July 27, 2017
4 minute Read
Darrin Baum is senior vice president, general manager of Zep Vehicle Care. Baum earned his Bachelor’s in Business Administration from...
Read MoreEmerging Leaders - Michael Ostermeyer
July 5, 2017
3 minute Read
Michael Ostermeyer got his start in the car wash industry at an atypical time. As a freshman in college, Ostermeyer started working at...
The Car Wash Show 2017
July 5, 2017
3 minute Read
The Car Wash Show 2017 in Las Vegas was another record-breaking show for International Carwash Association. Produced in partnership with...
Read MoreMike Huggins
July 5, 2017
4 minute Read
When Mike Huggins and his wife, Lenka Juchelkova, take on a new venture, they really go deep “into the rabbit hole,” according to Huggins.
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