Stories Archive
Unleashing your inner sales
September 26, 2017
6 minute Read
In looking for a quick way to summarize his bestselling book “To Sell is Human,” author Daniel H. Pink found that one of America’s most...
Read MoreSparkling Clean
September 26, 2017
3 minute Read
Cutting-edge technology and creating a great customer experience are the forces that drive Kevin Detrick and Sparkle Car Wash, which...
Read MoreMarketing Breakthroughs
September 26, 2017
7 minute Read
We all do it: skip the ads that pop up on YouTube and fast-forward through commercials. In an era of DVRs and ad block, traditional ads run...
Read MoreMarketing in a Digital World
July 27, 2017
6 minute Read
When Jimbo Balaam considers the future of digital marketing in the car wash industry, there’s one thing he sees as a certainty: There will...
Read MoreCar Wash PR
July 27, 2017
6 minute Read
The advent of social media and email’s ease of use has greatly increased a car wash owner’s ability to connect with current and potential...
Read MoreMeet the Board - Darrin Baum
July 27, 2017
4 minute Read
Darrin Baum is senior vice president, general manager of Zep Vehicle Care. Baum earned his Bachelor’s in Business Administration from...
Read MoreEmerging Leaders - Michael Ostermeyer
July 5, 2017
3 minute Read
Michael Ostermeyer got his start in the car wash industry at an atypical time. As a freshman in college, Ostermeyer started working at...
The Car Wash Show 2017
July 5, 2017
3 minute Read
The Car Wash Show 2017 in Las Vegas was another record-breaking show for International Carwash Association. Produced in partnership with...
Read MoreMike Huggins
July 5, 2017
4 minute Read
When Mike Huggins and his wife, Lenka Juchelkova, take on a new venture, they really go deep “into the rabbit hole,” according to Huggins.
...
Read MoreEmerging Leader - Billy Quezada
July 5, 2017
3 minute Read
Guillermo “Billy” Quezada was meant for a role in operations. For the past 12 years, he’s been part of some kind of operations work, from...
Read MoreLetter from the ICA - Summer 2017
July 5, 2017
3 minute Read
With a background in Journalism and English, I like to think I have a decent vocabulary. However, I don’t know that there are words in any...
Read MoreEmerging Leader - Christian Reuda
July 5, 2017
3 minute Read
Christian Rueda has the type of outlook on life and work that most companies would kill to have. He looks for the value in every situation...
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