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MAGAZINE STORIES

Stories Archive

Unleashing your inner sales

September 26, 2017
6 minute Read

In looking for a quick way to summarize his bestselling book “To Sell is Human,” author Daniel H. Pink found that one of America’s most...

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Sparkling Clean

September 26, 2017
3 minute Read

Cutting-edge technology and creating a great customer experience are the forces that drive Kevin Detrick and Sparkle Car Wash, which...

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Marketing Breakthroughs

September 26, 2017
7 minute Read

We all do it: skip the ads that pop up on YouTube and fast-forward through commercials. In an era of DVRs and ad block, traditional ads run...

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Marketing in a Digital World

July 27, 2017
6 minute Read

When Jimbo Balaam considers the future of digital marketing in the car wash industry, there’s one thing he sees as a certainty: There will...

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Car Wash PR

July 27, 2017
6 minute Read

The advent of social media and email’s ease of use has greatly increased a car wash owner’s ability to connect with current and potential...

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Meet the Board - Darrin Baum

July 27, 2017
4 minute Read

Darrin Baum is senior vice president, general manager of Zep Vehicle Care. Baum earned his Bachelor’s in Business Administration from...

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Emerging Leaders - Michael Ostermeyer

July 5, 2017
3 minute Read

Michael Ostermeyer got his start in the car wash industry at an atypical time. As a freshman in college, Ostermeyer started working at...

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The Car Wash Show 2017

July 5, 2017
3 minute Read

The Car Wash Show 2017 in Las Vegas was another record-breaking show for International Carwash Association. Produced in partnership with...

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Mike Huggins

July 5, 2017
4 minute Read

When Mike Huggins and his wife, Lenka Juchelkova, take on a new venture, they really go deep “into the rabbit hole,” according to Huggins.

...

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Emerging Leader - Billy Quezada

July 5, 2017
3 minute Read

Guillermo “Billy” Quezada was meant for a role in operations. For the past 12 years, he’s been part of some kind of operations work, from...

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Letter from the ICA - Summer 2017

July 5, 2017
3 minute Read

With a background in Journalism and English, I like to think I have a decent vocabulary. However, I don’t know that there are words in any...

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Emerging Leader - Christian Reuda

July 5, 2017
3 minute Read

Christian Rueda has the type of outlook on life and work that most companies would kill to have. He looks for the value in every situation...

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