Stories Archive
Blast from the Past - Spring 2018
April 27, 2018
2 minute Read
We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...
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Take a Tour - Las Vegas, Nevada
April 27, 2018
1 minute Read
WOW Car Wash
Year opened: 2017
Number of Locations: 2, with several roll-outs in process
Building size: 4,700 square feet
Conveyor length: ...
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Meet the Board - Jaime Harris
April 27, 2018
3 minute Read
Jaime Harris grew up in Montana before earning his Bachelor of Science degree in Mechanical Engineering from Colorado School of Mines. With...
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Letter from the ICA - Spring 2018
April 27, 2018
2 minute Read
I keep hearing people say it’s a great time to be in the car wash industry.
They’re not wrong.
Growth and innovation are at historic highs...
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Ask Champ - Facebook Algorithm Changes
April 25, 2018
2 minute Read
I was finally starting to see some results from my Facebook efforts. Now, I saw that Facebook changed its algorithm and that users are...
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Listen, Learn & Earn
April 19, 2018
3 minute Read
Are there times where you are not fully engaged with members of your team, a customer, or a vendor?
They talk, and you nod your head in...
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Profile - Marla Mayer
April 18, 2018
3 minute Read
Marla Mayer knows her way around a car wash. Raised in the family business in Phoenix, Mayer cut her teeth doing everything from cashiering...
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Looking to the Future
March 15, 2018
6 minute Read
At the International Carwash Association’s Splash! event in New Orleans, ICA CEO Eric Wulf shared his thoughts about what the future holds...
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ICA Releases U.S. and European Consumer Studies
March 14, 2018
3 minute Read
Every two years, International Carwash Association conducts a consumer study to determine consumer attitudes and behaviors around the...
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Face Off
March 12, 2018
7 minute Read
The marketing sphere revolves around mobile technologies like never before. Brands are pushing discount codes to customers’ mobile phones,...
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What's The Big Idea?
March 12, 2018
7 minute Read
Have a seat, order a beer and some nachos, and watch the game. Oh, and while you’re here, you might as well get your car washed. Most car...
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The End of the Engine As We Know It
March 12, 2018
6 minute Read
A recent headline yelled its message in large, all-caps font: VOLVO ANNOUNCES THE END OF THE INTERNAL COMBUSTION ENGINE IN MOVE TO...
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