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MAGAZINE STORIES

Stories Archive

Marking a Milestone

August 28, 2018
3 minute Read

Cat Pumps

This year, Cat Pumps is celebrating its 50th anniversary.

In 1966, an engineer named William Bruggeman set off on a project to...

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Online Outreach

August 28, 2018
5 minute Read

Many small businesses, such as car washes, are using social media to tell their stories. The problem is that most consumers are so busy...

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Celebrating ICA’s Emerging Leaders

August 28, 2018
9 minute Read

These four industry stand-outs were awarded an All Access Pass and three-night accommodations at the host hotel as a way to...

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Attending your industry trade show, The Car Wash Show, could be one of the best business moves you will ever make. In today’s world, where...

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News from NAIAS 2018

August 28, 2018
5 minute Read

In a January 24, 2018, interview from the week of the 2018 North American International Auto Show (NAIAS), Paul W. Smith of WJR Radio in...

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Big Brand, Small Budget

August 28, 2018
4 minute Read

Why would a customer choose your car wash versus all the other washes out there? A customer’s decision includes all the information and...

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Coaching Them Up

August 28, 2018
6 minute Read

At Holland, Mich.-based Quality Car Wash, learning leadership skills often is too much fun to be called work. The company introduced a...

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Passing the Torch

August 28, 2018
8 minute Read

If you’re a car wash operator who envisions himself retired and on a beach in five to 10 years, then the time to start planning for that is...

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The Car Wash Show 2018

August 28, 2018
4 minute Read

In a testament to the rising tide of the global car wash industry, this year’s The Car Wash Show held in Las Vegas again supplanted last...

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Blast from the Past - Summer 2018

August 28, 2018
3 minute Read

We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...

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According to Confucius, if you are sincere, true to your word, and careful in your actions, you will get along with anyone — well, almost...

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The Party Is Better When Everyone Is Dancing

August 1, 2018
7 minute Read

Towels whip back and forth methodically over the body of the car, resulting in a sparkling finish. With unbridled enthusiasm the employee...

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