Hey Champ-

I like to think I have a pretty good marketing mix going on for my business. We have a heavy presence in local radio and TV and...

Roadshow Rewind: Washington to Idaho

At the tail end of June, 100 car wash professionals gathered in Spokane, Wash., for the Western...

We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...

People show love for their cars pretty much the...

Human Resources professionals often advise companies about the importance of an employee handbook. But why are they so important?

Employee...

Recruiting really good entry level employees in the car wash industry has always been a challenge because the image of the industry has...

The U.S. economy is buzzing and most businesses had a good or great 2017. ICA members are likely relaxed, giddy even, with the optimism...

Consumer technology trends influence which marketing strategies flourish and which ones fizzle. With today’s average U.S. consumer spending...

From self-serve to full-service, car wash operators are dedicated to providing quality, top-notch service to their customers. A venture...

The WCA was excited to once again be the exclusive host of education sessions tailored specifically for self-serve operators at this year’s...

In my role with International Carwash Association I get to tell the great stories that are happening in this industry. Lucky for me,...

When President Trump proposed a $1.7 trillion investment in America’s infrastructure in his 2018 State of the Union address, many people...