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MAGAZINE STORIES

Stories Archive

Take a Tour - Lakewood, Colorado

October 5, 2018
1 minute Read

Year opened:January 2018

Location:Lakewood, Colorado(3 addtitional locations in Lakewood; Livingston, Texas;and Gun Barrel City, Texas)

...

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I recently saw a sign that read “In case of fire, exit the workplace before tweeting about it.” While it made me laugh, I had to wonder if...

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Letter from the ICA - Fall 2018

October 4, 2018
2 minute Read

There’s no such thing as an off-season when it comes to the car wash industry.Especially given the current environment of growth, change...

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Ask Champ - Marketing Mix And Streaming Ads

October 4, 2018
2 minute Read

Hey Champ-

I like to think I have a pretty good marketing mix going on for my business. We have a heavy presence in local radio and TV and...

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Regional Update - Western Carwash Association

October 4, 2018
3 minute Read

Roadshow Rewind: Washington to Idaho

At the tail end of June, 100 car wash professionals gathered in Spokane, Wash., for the Western...

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Blast from the Past - Fall 2018

October 4, 2018
3 minute Read

We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...

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We [Heart] Our Cars

October 3, 2018
3 minute Read

Images 1-4 of 6 total images displayed. Click any image to view the gallery.

People show love for their cars pretty much the...

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Employee Handbooks 101

September 26, 2018
5 minute Read

Human Resources professionals often advise companies about the importance of an employee handbook. But why are they so important?

Employee...

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Recruiting Top Talent

August 29, 2018
8 minute Read

Recruiting really good entry level employees in the car wash industry has always been a challenge because the image of the industry has...

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An Economic Outlook for the Car Wash Industry

August 28, 2018
3 minute Read

The U.S. economy is buzzing and most businesses had a good or great 2017. ICA members are likely relaxed, giddy even, with the optimism...

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Marketing Goes Mobile

August 28, 2018
5 minute Read

Consumer technology trends influence which marketing strategies flourish and which ones fizzle. With today’s average U.S. consumer spending...

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Creating a Destination

August 28, 2018
3 minute Read

From self-serve to full-service, car wash operators are dedicated to providing quality, top-notch service to their customers. A venture...

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