Stories Archive
Online Strategy Shifts
May 15, 2019
1 minute Read
As digital marketing demands change and challenge small businesses, many companies are shiftingtheir focus away from proprietary apps and...
Quit Fishing for Publicity, Reel in the Media
May 15, 2019
4 minute Read
There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person tofish, and you feed them for a...
Take a Tour: Splash Express Car Wash
April 15, 2019
1 minute Read
Year opened:2014
Number of Locations:2, with 4 additional sites under construction throughout Sonoma County
Environmentally friendly:We use...
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Meet the Board - Richard Enning Spring 2019
April 14, 2019
3 minute Read
Richard Enning is in his second tour with the ICA board as an operator member and is now the incoming president. Enning took time out of...
Vehicle Technology - Spring 2019
April 11, 2019
5 minute Read
You probably remember Volkswagen’s small problem with their diesel TDI cars back in 2015. They were caughtby the EPA and other European...
The How of Car Washing - Classify to Prioritize
April 11, 2019
3 minute Read
Car wash maintenance is inevitable. And perhaps it feels easier to wait and see what needs fixing – you want your focus on your customers...
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Happiness Is Key to Your Success
March 19, 2019
4 minute Read
Shawn Achor is one of the world’s leading experts on the connection between happiness and success. After 12 years at Harvard University,...
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Brent Wignall
March 11, 2019
9 minute Read
Brent Wignall’s entry into the car wash industry is like that of many others: he recognized an opportunity.
Wignall had recently returned...
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Joe Matheny
March 11, 2019
6 minute Read
The car wash industry met Joe in 1993 in his home town of Cedar Rapids, Iowa. Twenty-five years later, Joe finds himself as one of the top...
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Ask Champ - To Market or To Save?
March 11, 2019
2 minute Read
Champ Savage is a marketing expert. It says so right on his business card. He has traveled the world bringing ideas to business owners of...
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Businesses Finding More Uses for Blockchain
March 11, 2019
6 minute Read
In the growing digital economy, businesses across a wide range of industries are exploring uses forblockchain technology that go well...
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Blast From the Past - Winter 2018
March 11, 2019
3 minute Read
We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...
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