Stories Archive
Keeping Your Compensation Competitive
July 3, 2019
4 minute Read
Recruiting new employees and retaining current employees was a difficult task for many employers during 2018. And 2019 will continue to...
Clean Car Club, Meets Clean Plate Club
July 3, 2019
5 minute Read
Car wash owners tend to be intrepid entrepreneurs, so it’s not a big surprise that the wave of amenity-driven, multiprofit centers, which...
Read MoreMeet the Staff - Claire Moore
July 3, 2019
3 minute Read
Claire Moore graduated from Villanova University with a Bachelor of Arts degree in Communication, English and Irish Studies. She went to...
Read MoreAsk Champ - Overworked in Ohio
July 3, 2019
2 minute Read
Champ Savage is a marketing expert. It says so right on his business card. He has traveled the world bringing ideas to business owners of...
Letter from the Editor - Spring 2019
July 3, 2019
2 minute Read
In sections of the northern United States you can literally go months without seeing your neighbors during the winter. Once spring...
Better Email Marketing
June 19, 2019
8 minute Read
When was the last time you checked on the progress of your email marketing strategy?
Email has become so ubiquitous that most people...
Blast from the Past - Spring 2019
May 30, 2019
3 minute Read
We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...
Profile - Stephen Dalby
May 22, 2019
6 minute Read
Stephen Dalby didn’t set out to be a success in the car wash industry. He didn’t dream of washingcars his whole life or grow up in...
Online Strategy Shifts
May 15, 2019
1 minute Read
As digital marketing demands change and challenge small businesses, many companies are shiftingtheir focus away from proprietary apps and...
Quit Fishing for Publicity, Reel in the Media
May 15, 2019
4 minute Read
There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person tofish, and you feed them for a...
Take a Tour: Splash Express Car Wash
April 15, 2019
1 minute Read
Year opened:2014
Number of Locations:2, with 4 additional sites under construction throughout Sonoma County
Environmentally friendly:We use...
Read MoreMeet the Board - Richard Enning Spring 2019
April 14, 2019
3 minute Read
Richard Enning is in his second tour with the ICA board as an operator member and is now the incoming president. Enning took time out of...