Stories Archive
Love Your Logo!
December 2, 2021
7 minute Read
BY SHERYL S. JACKSON
“A logo doesn’t sell (directly), it identifies.
— Paul Rand”
This quote by Paul Rand, the creator of iconic...
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Employee Recognition
December 2, 2021
8 minute Read
BY D.H. COBURN
When the pandemic forced Soapy Joe’s Car Wash to take its annual awards bash virtual, Anne Mauler huddled with her marketing...
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Letter from the Editor - Winter 2021
November 19, 2021
2 minute Read
As a person who creates a pretty large body of content, part of what keeps me fresh is also consuming a lot of content. So here’s a...
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Movers and Shakers
October 25, 2021
8 minute Read
By Lindsey Quick
Images 1-4 of 17 total images displayed. Click any image to view the gallery.
Click, You’re It!
October 25, 2021
7 minute Read
BY SANDY SMITH
The haunted wash at Silverstar Car Washes was a huge hit – with both employees and customers.
Last year was a big one...
Getting a Little Wild
October 18, 2021
5 minute Read
BY TOM GRESHAM
When the Woodland Park Zoo in Seattle, Wash., needed new resources in the early 1990s to enhance its brown bear area, it...
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Covering Everything
October 13, 2021
4 minute Read
BY MELISSA PIRKEY, ASSURED PARTNERS
According to IBISWorld, the global car wash service market size was estimated at $34.19 billion in...
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Profile: Tyler McClure, Fire Station Express
October 6, 2021
4 minute Read
Tyler McClure was born and raised in Oconee County, so when it came time to name his new car wash business, he looked no further than his...
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Ask Champ - Influencer Marketing
October 6, 2021
2 minute Read
I saw somewhere recently that you can get an influencer degree. Does this mean I should be doing more with influencer marketing? —Knowledge...
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Letter from the Editor - Fall 2021
October 1, 2021
2 minute Read
This year my oldest daughter turned 13 and I’ve found myself thinking that it’s just not possible that I am a parent of a teenager. It...
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Disrupting Disruption
September 1, 2021
4 minute Read
Mitch Joel shares some insights about living in a culture of change, constant disruption and digital transformation. Consumers have...
