As digital marketing demands change and challenge small businesses, many companies are shiftingtheir focus away from proprietary apps and static websites toward social media marketing, automated marketing,and mobile-friendly websites that are quicker to load and show up more prominently in search listings,especially locally.
The days of patiently scrolling from side to side to fit a desktop website onto a mobile device are long gone.These days, customers want a speedy, mobile-friendly design or they’ll move on to your competitors.
Google gives a ranking boost to businesses in close proximity to the searcher in location-specific searches (ex.“pizza near me,” “Portland realtors,” etc.), so making sure that you’ve optimizedyour site to show up in local searches is key, especially given what we’re learning about consumer searchtrends.