International Carwash Association’s LEAD Car Wash Manager training program has been honored with the Brandon Hall Group Bronze Award for Best Association Professional Development Program.

“We are honored to receive this award recognizing the high quality of the LEAD program,” said ICA Chief Content Officer Claire Moore. “This training was designed to meet an industry need for consistent, high-quality car wash management training, and we are thrilled it has received recognition for achieving those goals.” 

More than 350 locations and 2,600 learners are using the LEAD platform to become better car wash professionals. LEAD is the most comprehensive and effective training program for car wash managers. 

Launched in 2021, the LEAD curriculum is based on a competency model validated by industry leaders.  The online training platform allows companies to provide consistent, car wash specific training for supervisors through the regional manager level.  

Since its launch, Brandon Hall Group operates the largest and longest running awards program in Human Capital Management. As an independent HCM research and analyst firm they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results.

“Excellence Award winners distinguish themselves through their growing understanding that all the functions of HCM are integrated and must work together to move businesses forward,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, leader of the HCM Excellence Awards program.

“It is a pleasure to see more organizations collaborating across functions and getting more sophisticated and accomplished at delivering measurable benefit through ground-breaking HCM practices,” said Cooke. “For example, it was inspiring to see how diversity, equity and inclusion initiatives are increasingly embedded into people and business strategies and cultures. We saw more alignment between HCM and business objectives than ever before.”

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.

“Our award winners demonstrated the vision, agility and innovation needed to excel in the unchartered hybrid work environment,” said Brandon Hall Group Chief Executive Officer Mike Cooke. “We added and revised awards categories to ensure that we not only validate best HCM practices but also solicit and recognize next practices that set a high bar for everyone.”

Learn more about LEAD and what it can do for you: https://lead.carwash.org/home