The best way to cater to your customer is to know your customer. International Carwash Association understands the importance of this type of data and has compiled some revealing statistics in the ICA 2019 Car Wash Consumer Study. Below are some of the marketing stats revealed in the current study, which addresses four foundational aspects of the industry: incidence, value, barrier and differentiation.

The full study can be purchased online at www.carwash.org/consumerstudy. Also, be sure to read Bob Klein’s “11 Reasons Why Business Was Booming”, which also shares some of the study results.