Part one of a four-part series on using the senses to influence customer experiences.

By Mary Lou Jay

What makes a person choose one car...

Getting to know ICA Board Member, Billy Schaming, President and Chief Operating Officer, Crew Carwash.

By Brennan Merkle, ICA...

Going where no man has gone before, figuratively and literally, is one of the reasons Gleam Car Wash exists — and is growing. Tinkering,...

Tracking technologies for BEV tax credits, battery mineral sourcing, ESG requirements all help Sustainability BalanceSheet template.

By...

By Tom Gresham

As the ice storm heads out, leaving behind a grey pall in the sky and on the streets — and on every car that felt its touch...

By Nicole Nelson

In any given scenario, Charlotte Westerhaus-Renfrow will be the first to tell you it is easier to prejudge a situation...

By Paige McAllister, SPHR, SHRM-SCP

Quiet quitting started as a TikTok video describing how one employee was finding work-life balance by...

By Lindsey Quick

For the last several years, the car wash industry has been on fire with talk of subscription models. With the tremendous...

By Shaneen Calvo, Editor, CAR WASH Magazine

Each year, car wash organizations contribute countless hours and dollars to the communities...

By Brennan Merkle, ICA Communications Coordinator

Emil’s first visit to The Car Wash Show was in 2022, and he’s hooked. Visit No. 2 is...

By D.J. Wonnacott-Yahnke, Director of Marketing, WOW Carwash

I wake up at 5:30 a.m., and check my phone for emails, social DMs and replies,...

Classic Car Wash all but guaranteed himself a spot in the $3 million Kentucky Derby when he finished a solid second in the Grade 2,...