Before car culture exploded in the U.S., four-year-old Dan Pecora got his start in the family business, making brushes by hand with his...

Dear Champ,Every time I sit down to go through my marketing budget, I get worked up because it seems like money is going to so many...

Sure, you know how to get a car clean. But your car wash location isn’t just where the suds hit the side panels; it’s where you solidify...

The Mighty Wash story is one of speed and innovation.

Mighty Wash, based in Lubbock, Texas, opened its first location in February 2012....

Italian entrepreneur Lorenzo Dal Maso hopes to restore the confidence and reputation of a pioneer in the professional car wash industry.

...

Some entrepreneurs consider finding customers challenging enough. Truly understanding them might seem a step out of reach.

However, the...

A company’s brand should be one of its most powerful assets. Your brand is the essence of your company: it’s how customers recognize you...

Generating more leads is the first step to growing sales. In the absence of an ecommerce enabled website, an Internet marketer’s job is to...

Successful companies have long realized the value of advertising their anniversary.

Every year, firms around the world celebrate their...

The marketing reports are in, and all the experts agree: online video is the marketing wave of the future. While businesses of all sizes...

When it comes to marketing techniques, sometimes a nudge is stronger than a push.

In a world where aggressive marketing is commonplace,...

Ed Dahm

Ed Dahm served as ICA president in 1981 and is one half of the founding team of Mike’s Car Wash. Ed’s brother Joe started the...