Stories Archive
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A Marketing Success Story
October 1, 2014
2 minute Read
When Bill and Mike Dahm decided to split their family owned car wash chain into two companies, they had a dilemma: how to support their...
Read MoreAsk Champ - Winter 2014
October 1, 2014
2 minute Read
Dear Champ,In the last few years we’ve been trying to put more energy into our online presence (social media, website, etc.). Obviously we...
Read MoreWhere Tried-and-True Meets Current Trends
October 1, 2014
6 minute Read
Marvin Hernandez, manager of Ducky’s Car Wash in San Mateo, California, offers customers more than just a clean car: He also provides an...
Read More6 Myths
October 1, 2014
6 minute Read
Don’t let these common mistakes keep your organization from receiving the stellar customer satisfaction scores it deserves
Whatever your...
Read MoreLoyalty 2.0
October 1, 2014
6 minute Read
Loyalty programs have been around for decades. Who hasn’t, at one time or another, carried around a buy-nine-get-the-tenth-free punch card...
Read MoreFrom the ICA - Winter 2014
October 1, 2014
3 minute Read
Customer service isn’t what it used to be … in ways both good and bad.
I recently ordered a dishwasher from a major U.S. retailer,...
Read MoreCar Hacking
October 1, 2014
9 minute Read
The driver places his foot on the gas in order to pass a driver in the left lane. He holds it in a comfortable 65 mph range. Suddenly the...
Read MoreDealing with Hostile Customers
October 1, 2014
3 minute Read
If your job entails working with unhappy or irate customers, you’ve got your work cut out for you. Employees on the front lines of...
Read MoreFocus on The Member - Winter 2014
October 1, 2014
3 minute Read
WAYNE RHINES
ZIPPY’S CAR WASHSEVIERVILLE, TENNESSEE
Q: Tell us about your business.
A: Zippy’s is a tunnel wash that has been in...
Read MoreThe Customer Service Hall of Fame
October 1, 2014
6 minute Read
No matter the industry, no matter the product or service, at the heart of every business is a relationship with a customer. These days,...
Read MoreThe High Stakes of Social Media and Customer Interactions
October 1, 2014
6 minute Read
Social media has changed nearly every aspect of interaction: how we interact with friends and family, how we interact with colleagues and...
Read MoreOutsource Your Life
October 1, 2014
6 minute Read
Successful small business owners understand all facets of their business, and they have often had to take a very hands-on approach to...
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