Stories Archive
Recent Posts
Blast from the Past - Spring 2015
January 2, 2015
3 minute Read
We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...
Read More10 Tips for D.I.Y. Recruiting
January 1, 2015
4 minute Read
These days, in-house recruiting has never been easier. Gone are the days when an employer’s only good option was to use expensive...
Read MoreRevamping The Retail Experience
January 1, 2015
5 minute Read
Competition for customers is fierce. Businesses have to offer high quality products that fulfill a need in customers’ lives while...
Read MoreBusinesses Victimized by Cyber Crime
January 1, 2015
3 minute Read
An owner of a small business had a very unexpected and unpleasant surprise upon reviewing the firm’s recent financial transactions. Three...
Read MoreDealing with Bad Online Reviews
January 1, 2015
5 minute Read
While negative online reviews can be completely unsubstantiated, car wash owners must face a hard truth: the Internet never forgets.
...
Read MoreCreativity & Innovation
January 1, 2015
7 minute Read
People seem to have the idea that creativity and innovation can, many times, be the insight that we seemingly receive from nowhere. We see...
Read MoreHow Can You Take Your Social Media to the Next Level?
January 1, 2015
3 minute Read
When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps...
Read MoreBuilding Strong Work Teams Helps You Bottom Line
January 1, 2015
4 minute Read
Your carwash can see improved customer service, lower turnover, and greater cash flow if you make team building a priority. As your team’s...
Read MoreMaking Better Business Decisions
January 1, 2015
4 minute Read
“Critical thinking is thinking about thinking while you’re thinking, in order to make your thinking better.” – Dr. Richard Paul, Chairman,...
Read MoreThe Apple Way
January 1, 2015
5 minute Read
So, what’s so exciting about a car wash? If you don’t know the answer, you need to figure it out because if you’re not excited about what...
Read MoreFocus on The Member - Spring 2015
January 1, 2015
4 minute Read
KELLY GEIGER
WASH N’ GO DEPOTCENTRAL POINT, OREGON
Q: Tell us about your business.
A: We are a 2 1/2-year-old car wash that focuses on...
Read MoreDo You Know Your Perfect Customer?
January 1, 2015
3 minute Read
Any effort to design an effective company strategy starts with the person or company that actually pays you. Every business should have a...
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