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Blast from the Past - Spring 2015

January 2, 2015
3 minute Read

We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...

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10 Tips for D.I.Y. Recruiting

January 1, 2015
4 minute Read

These days, in-house recruiting has never been easier. Gone are the days when an employer’s only good option was to use expensive...

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Revamping The Retail Experience

January 1, 2015
5 minute Read

Competition for customers is fierce. Businesses have to offer high quality products that fulfill a need in customers’ lives while...

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Businesses Victimized by Cyber Crime

January 1, 2015
3 minute Read

An owner of a small business had a very unexpected and unpleasant surprise upon reviewing the firm’s recent financial transactions. Three...

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Dealing with Bad Online Reviews

January 1, 2015
5 minute Read

While negative online reviews can be completely unsubstantiated, car wash owners must face a hard truth: the Internet never forgets.

...

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Creativity & Innovation

January 1, 2015
7 minute Read

People seem to have the idea that creativity and innovation can, many times, be the insight that we seemingly receive from nowhere. We see...

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When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps...

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Building Strong Work Teams Helps You Bottom Line

January 1, 2015
4 minute Read

Your carwash can see improved customer service, lower turnover, and greater cash flow if you make team building a priority. As your team’s...

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Making Better Business Decisions

January 1, 2015
4 minute Read

“Critical thinking is thinking about thinking while you’re thinking, in order to make your thinking better.” – Dr. Richard Paul, Chairman,...

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The Apple Way

January 1, 2015
5 minute Read

So, what’s so exciting about a car wash? If you don’t know the answer, you need to figure it out because if you’re not excited about what...

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Focus on The Member - Spring 2015

January 1, 2015
4 minute Read

KELLY GEIGER

WASH N’ GO DEPOTCENTRAL POINT, OREGON

Q: Tell us about your business.

A: We are a 2 1/2-year-old car wash that focuses on...

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Do You Know Your Perfect Customer?

January 1, 2015
3 minute Read

Any effort to design an effective company strategy starts with the person or company that actually pays you. Every business should have a...

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