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Will sympathetic pricing draw customers?
January 1, 2016
6 minute Read
It’s Business 101: determining how to price your products. The formula is usually pretty basic. Decide on a revenue target; take into...
Read MoreWhen Professional Contacts Get Personal
January 1, 2016
3 minute Read
It happens every single time, without fail. Whenever I give a keynote, deliver training or coach a business owner on personal branding and...
Read MoreContinental Divide
January 1, 2016
6 minute Read
Environmental activists had a reason to cheer in early February, when the European Automobile Manufacturers’ Association (ACEA) announced...
Read MoreAsk Champ - Spring 2016
January 1, 2016
2 minute Read
Dear Champ,
I’ve been working on growing my customer loyalty program for a few years, and I’m getting a pretty good response. Now that...
Read MoreShow Me the Money
January 1, 2016
5 minute Read
In 2016, life operating a car wash has gotten harder. The car wash business has become one of the most fragmented and competitive in the...
Read MoreHear and Be Heard
January 1, 2016
3 minute Read
The way we communicate today has virtually no boundaries, especially in the business world. Employees in today’s workforce can make sales,...
Read MoreFocus on The Member - Spring 2016
January 1, 2016
3 minute Read
Bill HintonOWNER EXPRESS JET CAR WASHROANOKE & LYNCHBURG, VIRGINIA
Q: Tell us about your business.
A: My wife, Heidi, and I opened the...
Read MoreReducing Your Environmental Footprint
January 1, 2016
6 minute Read
With increased conversation around the topic of climate change, small businesses are taking steps to make sure they remain environmentally...
Read MoreTen Tips for Transforming Your Teams
January 1, 2016
4 minute Read
Let’s face it, managing others is difficult. Getting others to satisfy your expectations, perform at the top of their capacity and display...
Read MoreKeeping It Clean: Soap Through The Ages
January 1, 2016
6 minute Read
It was the mid-1960s, and Bill Gorra’s father took great pride in keeping two cars — a Studebaker and a Rambler — clean. A chemist by...
Read MoreWhen in DROUGHT
January 1, 2016
5 minute Read
When it comes to a dry spell, car washes make an easy mark.
“It’s easy to look at a car wash and say, ‘Oh my goodness. Look at the...
Read MoreShould the Customer Have a Say in Employee Pay
January 1, 2016
7 minute Read
Today’s consumers expect (no, demand) an extraordinary service experience. Providing it is no longer optional. With a hypercompetitive...
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