Cutting-edge technology and creating a great customer experience are the forces that drive Kevin Detrick and Sparkle Car Wash, which...

We all do it: skip the ads that pop up on YouTube and fast-forward through commercials. In an era of DVRs and ad block, traditional ads run...

When Jimbo Balaam considers the future of digital marketing in the car wash industry, there’s one thing he sees as a certainty: There will...

The advent of social media and email’s ease of use has greatly increased a car wash owner’s ability to connect with current and potential...

Darrin Baum is senior vice president, general manager of Zep Vehicle Care. Baum earned his Bachelor’s in Business Administration from...

The Car Wash Show 2017 in Las Vegas was another record-breaking show for International Carwash Association. Produced in partnership with...

When Mike Huggins and his wife, Lenka Juchelkova, take on a new venture, they really go deep “into the rabbit hole,” according to Huggins.

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Guillermo “Billy” Quezada was meant for a role in operations. For the past 12 years, he’s been part of some kind of operations work, from...

With a background in Journalism and English, I like to think I have a decent vocabulary. However, I don’t know that there are words in any...

Christian Rueda has the type of outlook on life and work that most companies would kill to have. He looks for the value in every situation...

Zach Klein, store manager for the Charlie’s Fast Lube location in Sparta, Illinois, realized early on that cars were where he wanted to be....