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Profile - James Baum

October 1, 2017
4 minute Read

James Baum is the manager of Magic Wash, a two-location wash in northern Utah. While he’s been in the car-wash business only since late...
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Letter from the ICA - Winter 2017

October 1, 2017
2 minute Read

Thankful.

For me, that’s the word that comes to mind every year around this time. Maybe it’s because of the retail displays promoting,...

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Making a Splash! in New Orleans

September 26, 2017
3 minute Read

Splash! 2016 made waves in the car wash industry this past October when it drew more than 700 people. This October, the fun and excitement...

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Emerging Leaders - Danni Reeves

September 26, 2017
3 minute Read

Be replaceable for the right reasons.

That’s the mantra that Danni Reeves lives by. The Breeze Thru Carwash multi-site manager is devoted...

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Blast from the Past

September 26, 2017
4 minute Read

The Self-ServeMushroom GenerationChapter 48

Anyone who has ever visited a mushroom growing house, or who has otherwise been witness to the...

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Big Data

September 26, 2017
6 minute Read

Business owners are routinely told that the key to better customer relations is in building personal relationships with your customers,...

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Unleashing your inner sales

September 26, 2017
6 minute Read

In looking for a quick way to summarize his bestselling book “To Sell is Human,” author Daniel H. Pink found that one of America’s most...

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Sparkling Clean

September 26, 2017
3 minute Read

Cutting-edge technology and creating a great customer experience are the forces that drive Kevin Detrick and Sparkle Car Wash, which...

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Marketing Breakthroughs

September 26, 2017
7 minute Read

We all do it: skip the ads that pop up on YouTube and fast-forward through commercials. In an era of DVRs and ad block, traditional ads run...

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Marketing in a Digital World

July 27, 2017
6 minute Read

When Jimbo Balaam considers the future of digital marketing in the car wash industry, there’s one thing he sees as a certainty: There will...

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Car Wash PR

July 27, 2017
6 minute Read

The advent of social media and email’s ease of use has greatly increased a car wash owner’s ability to connect with current and potential...

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Meet the Board - Darrin Baum

July 27, 2017
4 minute Read

Darrin Baum is senior vice president, general manager of Zep Vehicle Care. Baum earned his Bachelor’s in Business Administration from...

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