Stories Archive
Recent Posts
A New Perspective on Storytelling
April 25, 2024
4 minute Read
ZIPS Car Wash combines sports with car washes and creates engaging consumer content.
By Rebecca Latacz, Chief Marketing Officer, ZIPS Car...
Read MoreCreate Your Very Own Pot of Gold
April 23, 2024
6 minute Read
Apps Enlighten Operators with Data Insights, Help Optimize Operations
Mobile apps are an integral part of day-to-day activities. The...
Read More7 Ways to Amaze Every Customer Every Time
March 19, 2024
3 minute Read
What does it take to get a customer to say, “I’ll be back!”? Create an amazing customer experience — and it’s not what you think.
By Shep...
Read MorePull Up a Chair with Qual Chem
March 15, 2024
4 minute Read
At the Qual Chem family table, innovation comes naturally and car washing is the favorite topic.
In this fast-paced world where Zoom is...
Read MoreAI Usage in Human Resources
March 12, 2024
5 minute Read
Artificial intelligence has its perks, but be aware of potential complications before using it
By Paige McAllister, SPHR, SHRM-SCP
...
Read MoreGetting to Know Your ICA Board: Paul Stagg, Splash Car Wash
March 4, 2024
4 minute Read
Overgrown with weeds and rusty equipment, the old self-serves in the quaint town of North Little Rock were just eye-sores to most. That was...
Read More7 Steps to Drive Social Media Excellence
March 4, 2024
2 minute Read
In the ever-evolving landscape of marketing, embracing social media can be a game-changer. It's a journey Club Car Wash has taken recently...
Read MoreRooting for the Home Team
February 28, 2024
9 minute Read
Car washes partner with athletes, and sports teams to reach new customers, and drive brand loyalty.
As the leading scorer on the...
Read MoreYou Can't Just Choose One
February 21, 2024
8 minute Read
Marketing messages that stick in an era of mega-options.
Marketing options for businesses are changing almost daily as the methods of...
Read MoreTake A Tour: Bubble Down Car Wash
February 19, 2024
2 minute Read
Side-by-side conveyors in one open-air tunnel make the new Brandon, Fla., location stand out.
Bubble Down Car Wash
Brandon, Fla.
Year...
Read MoreWhere Did All the Workers Go?
February 12, 2024
4 minute Read
Recently I was sharing a cab with a client on my way to speak at a conference. He turned to me and said that he was interested to hear what...
Read MoreMaking a Difference in 2024
February 5, 2024
5 minute Read
Each year, car wash organizations contribute countless hours and dollars to the communities they serve. We want to make sure we’re...
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