Recruiting new employees and retaining current employees was a difficult task for many employers during 2018. And 2019 will continue to...

Champ Savage is a marketing expert. It says so right on his business card. He has traveled the world bringing ideas to business owners of...

In sections of the northern United States you can literally go months without seeing your neighbors during the winter. Once spring...

When was the last time you checked on the progress of your email marketing strategy?

Email has become so ubiquitous that most people...

We occasionally provide excerpts from The Great American Car Wash Story. Former ICA Executive Director Gus Trantham and veteran commercial...

Stephen Dalby didn’t set out to be a success in the car wash industry. He didn’t dream of washingcars his whole life or grow up in...

As digital marketing demands change and challenge small businesses, many companies are shiftingtheir focus away from proprietary apps and...

There is an old proverb that goes, “Give a person a fish, and you feed them for a day. Teach a person tofish, and you feed them for a...

Richard Enning is in his second tour with the ICA board as an operator member and is now the incoming president. Enning took time out of...