Stories Archive
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That’s the Spot!
December 3, 2021
8 minute Read
BY NICK FORTUNA
When customers visit one of the five Wiggy Wash locations in Utah, they’re usually quite sure they’ve arrived at the right...
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The Future of Marketing Is You
December 2, 2021
4 minute Read
Mark Schaefer shares some insight about the future of marketing. He addresses how the future of branding is no longer an accumulation of...
Shattering the Glass Ceiling
December 2, 2021
28 minute Read
By Shaneen Calvo
In the latest issue of CAR WASH Magazine, we spotlighted women owners/operators in the car wash world. Join us in this...
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Love Your Logo!
December 2, 2021
7 minute Read
BY SHERYL S. JACKSON
“A logo doesn’t sell (directly), it identifies.
— Paul Rand”
This quote by Paul Rand, the creator of iconic...
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Employee Recognition
December 2, 2021
8 minute Read
BY D.H. COBURN
When the pandemic forced Soapy Joe’s Car Wash to take its annual awards bash virtual, Anne Mauler huddled with her marketing...
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Letter from the Editor - Winter 2021
November 19, 2021
2 minute Read
As a person who creates a pretty large body of content, part of what keeps me fresh is also consuming a lot of content. So here’s a...
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Movers and Shakers
October 25, 2021
8 minute Read
By Lindsey Quick
Images 1-4 of 17 total images displayed. Click any image to view the gallery.
Click, You’re It!
October 25, 2021
7 minute Read
BY SANDY SMITH
The haunted wash at Silverstar Car Washes was a huge hit – with both employees and customers.
Last year was a big one...
Getting a Little Wild
October 18, 2021
5 minute Read
BY TOM GRESHAM
When the Woodland Park Zoo in Seattle, Wash., needed new resources in the early 1990s to enhance its brown bear area, it...
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Covering Everything
October 13, 2021
4 minute Read
BY MELISSA PIRKEY, ASSURED PARTNERS
According to IBISWorld, the global car wash service market size was estimated at $34.19 billion in...
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Profile: Tyler McClure, Fire Station Express
October 6, 2021
4 minute Read
Tyler McClure was born and raised in Oconee County, so when it came time to name his new car wash business, he looked no further than his...
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Ask Champ - Influencer Marketing
October 6, 2021
2 minute Read
I saw somewhere recently that you can get an influencer degree. Does this mean I should be doing more with influencer marketing? —Knowledge...
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