By Emily Madison

One of the fundamental challenges today is finding ways to convert your potential customers into actual high lifetime...

By Lindsey Quick

Costs are rising in nearly every sector and on nearly every kind of product and service available. Consumers are feeling...

By Elsbeth W. Russell

Google is unarguably the leading search engine, with around 5.6 billion searches each day and a 92% market share....

By Tom Gresham

For years, customer lifetime value was almost a mythical concept, said Peter Fader, author of “Customer Centricity: Focus on...

By Joan Tupponce

When Tom Hoffman Jr.’s parents were expanding their business rapidly in the late 1990s, they had to take out a mortgage on...

International Carwash Association’s LEAD Car Wash Manager training program has been honored with the Brandon Hall Group Bronze Award for...

By Tom Gresham

Netflix has been in the headlines for the wrong kinds of reasons in 2022. The streaming service trailblazer announced in...

RFID

Car washes are increasingly using RFID technology for payment, vehicle identification and more. What’s behind this two-part...

In just four years, Splash Car Wash of China has opened 57 locations. But the road to that accelerated growth wasn’t the most direct. In...

By Lilly Chapa

When Ryan Cadle was four years old, he faced a rite of passage that many people experience early in life: a ride through a...

By Elsbeth Russell

Ernie Ionno has been working at car washes for nearly his entire adult life.

He started out at the age of 23 by...

“HELP, I’m drowning.”

It’s a cry out you hear every day.

A cry from business leaders drowning in data.

The dawn of the information age and...