Stories Archive
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Getting to Know Your ICA Board: Mark Tentis, OPW Vehicle Wash Solutions
January 17, 2025
4 minute Read
For Mark Tentis, being involved in the car wash industry has almost become part of his personality it’s so engrained in how he thinks and...
Read MoreMaking a Difference in Winter 2024
January 17, 2025
9 minute Read
Each year, car wash organizations contribute countless hours and dollars to the communities they serve. We want to make sure we’re...
Read MoreCreativity in the Classroom
January 10, 2025
7 minute Read
An engaging training program can boost implementation of ideas and tactics learned, leading to better performance and efficiency and...
Read MoreCreating a Car Wash Addiction
December 19, 2024
7 minute Read
The first impression, experience and consistency are important, but there are some other areas equally as crucial when looking at...
Read MoreInnovation Shaping the Future of the Car Wash
December 6, 2024
11 minute Read
Destination 2: PRODUCTS at ROADMAP on December 11-13, 2024, is dedicated to showcasing the newest innovations in the car wash industry. It...
Read MoreGrand Openings: Doing It Differently
December 6, 2024
8 minute Read
Before throwing a haymaker and emptying your entire marketing chest for one grand day, it pays to employ a more diverse strategic approach...
Read MoreDriving Change: Consolidation and Saturation Trends in the Car Wash Industry
November 22, 2024
4 minute Read
The car wash industry is at a pivotal juncture, experiencing significant shifts that are reshaping its landscape. As consolidation and...
Read MoreIt’s Time We Rethink Car Wash Marketing
November 15, 2024
6 minute Read
Follow the principles of thought leadership and the profits will follow, too.
By Tom MarksWith modern-day marketing, we’ve been missing...
Read MoreConverting Accountability into Revenue
November 15, 2024
5 minute Read
Paint a comprehensive picture using lessons from top car washes.
By Kyle Doyle, Vice President, RinsedLike good health, accountability...
Read MoreStepping Into a New Landscape
November 8, 2024
8 minute Read
The rise of professional marketing/HR in the car wash industry.
It wasn’t unusual a couple decades ago to drive up to a car wash and, if...
Read MoreStrength in Numbers
November 8, 2024
7 minute Read
A look inside the franchise model and Its niche in the car wash industry.
A business strategy that hasn’t gotten a big hold in car washing...
Read MoreThe View from Above
November 1, 2024
7 minute Read
Car Washes Use Drone Photography to Capture a Whole New Perspective for Their Marketing Campaigns.
When Thomas Wasinski founded Aerial...
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