Car Wash Show Europe™, the first event in Europe to be exclusively focused on the professional car wash industry, was held 5–7 October in Amsterdam, the Netherlands. The event, organized by International Carwash Association®, featured car wash tours, product displays, seminars and receptions. It drew 2,100 total participants — more than twice the expected result.
One participant perfectly captured the success of the event and the strategy by saying, “The car wash family finally has its own home.”
“What we have been hearing from European car wash owners and suppliers, that there would be great interest in an event catered to their specific needs, was certainly confirmed this week,” said International Carwash Association CEO Eric Wulf.
More than 70 nationalities were represented at the event, with approximately 80 percent of attendees from Europe, 15 percent from North America and 5 percent from other markets around the globe. The nearly 90 exhibiting companies represented twice the number of car wash companies ever assembled in Europe.
A platform for industry growth
“We are thankful for the exceptionally positive feedback from our participants, but we are truly most enthusiastic about the platform for industry growth that has been created,” Wulf said. “Car Wash Show Europe is a venue for ideas to be created, shared and accelerated. This happened throughout the trade fair, seminars and receptions as well as on tour buses and at restaurant tables — and will be continuing in the conversations and meetings that happen well after the event concludes. We are excited about the potential for growing Car Wash Show Europe, but more so what this event — the car wash industry’s new home — will do for car wash businesses.”
Occurring as part of Car Wash Show Europe was a meeting of car wash association leaders from seven countries, the presentation of the International Carwash Association’s Car Wash Hall of Fame Awards to Dr. Joseph Enning and Mr. Ger Loogman, and a membership meeting for Dutch car wash organization BOVAG.
Dates for the next edition of Car Wash Show Europe, to be held in the autumn of 2017, will be announced soon. For additional information, please contact International Carwash Association.
