By Lilly Chapa

It’s no secret that networking can lead to new job opportunities, unexpected partnerships or access to industry intel. But effective networking isn’t always a priority for people who are happily employed, especially for owners or operators who are established in their careers and don’t have much free time to connect with peers. But with a few strategic considerations, networking can be a powerful and accessible tool for career growth.

1. Hone in on your pitch. It can be hard to succinctly answer the question, “What do you do?,” especially for late-career or senior professionals with a wide variety of job responsibilities and experiences. Keep your answer casual and concise by sharing your title but also including a project you’re involved with or a goal you’re working towards.

2. Spread the wealth. Building up a network both within and outside the car wash industry can open access to new and unexpected opportunities and insights. By considering how to connect at the professional level with neighbors, people with shared hobbies, or other acquaintances, savvy networkers may find more ways to explore how their career intersects with the careers of others.

3. Maintain your connections. As your network grows, it becomes more valuable – and more difficult to maintain and manage. A network is only as strong as its connections, and it can be challenging to keep in touch over time. Keep a document or spreadsheet of each person you meet, how to get in touch with them, and details about their interests and when you last communicated. Regular maintenance of this type of document makes it easier to see when it’s time to check in.

4. Figure out what you’re looking for. The great thing about networking is it can lead to unexpected outcomes – advice, career changes or friendships. But having an idea of what you want to achieve can help you use your network more proactively and efficiently – if you have a specific goal, don’t be afraid to ask for it.

5. Don’t forget to give back. Truly successful networks flow both ways – by offering your own advice, expertise or opportunities to others, they will be more inclined to return the favor, and more organic and authentic partnerships are fostered. Even forwarding an article or checking in on a peer will strengthen that connection.