Membership models and unlimited clubs have become the norm in the car wash industry, but the methods by which we convert visitors to members are mostly restricted to face-to-face in-person sales. This week on the show we explore the question: Could customers join our membership programs online... and could they even do it without even having visited our wash?
Marcus Sheridan is a New York Times Official Web Guru, owner of a successful digital marketing agency and author of the book "They Ask, You Answer." Sheridan joins us to discuss what digital campaigns and strategies could lead to online conversions. Along with those campaigns, he explains the kind of information we need to be ready to provide on our sites and platforms and what steps you can take to improve your digital presence today. Armed with these tools, your wash can be a digital David in an industry of Goliaths.
Hear more from Marcus Sheridan at The Car Wash Show in Nashville, May 13-15: www.thecarwashshow.com.