In a recent study, more than 76% of consumers use a professional car wash. But, only 39% know the name of their car wash.

The question then, is how much does your brand matter? Is that a giant opportunity, or a huge waste of energy? Should you just slap car wash on your building and call it a day?

Listen in as we make a case for the importance of brand with Alivia Gleason from Mr. Shine, Justin Young from Splash in Arkansas, and Anne Mauler from Soapy Joe's.