In this episode, we're helping you figure out exactly what you should be doing when it comes to churn in your unlimited clubs. How do you know what data to watch? What's normal? What's aspirational? How do you keep it down? Is discounting the only way to win-back customers?

We get into it with Jason Baumgartner from Suds Creative, Anne Mauler from Soapy Joe's, and Nick Lopez from Bubble Bath Car Wash.