ZIPS Car Wash released its video interview-based approach to NIL, Car Wash Convos™, featuring University of Arkansas Razorbacks’ Defensive End Landon Jackson. Landon’s episode gives fans a glimpse into his off-the-field persona, as he is interviewed during a ride through ZIPS Car Wash in Fayetteville about his favorite guilty pleasure snack, his career highs, Arkansas winters and more with Host Taliyah Brooks, University of Arkansas alumni and track & field star for the Razorbacks.
“Partnering with ZIPS Car Wash has been an incredible opportunity and I’m excited for my Razorback family to get to know more about me in my episode of ‘Car Wash Convos™’,” said Landon Jackson.
Landon, a junior from Texarkana, Texas, achieved 44 total tackles with six sacks as an Arkansas Razorback in 2023. In the 2022 season, Landon played in all 13 games, starting seven, while collecting 23 total tackles with three sacks, 3.5 tackles for loss and one forced fumble.
“Landon continues to grow and achieve new records as a student-athlete, making him a great representative of our ever-expanding brand,” said Rebecca Latacz, Chief Marketing Officer, ZIPS Car Wash. “I’m most excited about the rapid fire question and answer segment of Landon’s episode – the energy with Taliyah is exactly the natural collaboration we want for these videos to be both engaging and informative – allowing fans to see an authentic side of some of their favorite Razorbacks.”
“Car Wash Convos” will feature three additional student-athletes from the University of Arkansas this academic year with a combined roster of 22 male and female student-athletes representing six universities for Season 2. ZIPS’ student-athlete roster was secured through a collaboration between LEARFIELD – the media and technology company powering college sports and the universities’ athletics multimedia rights holder – and NIL marketplace leader Opendorse. Season 1 resulted in more than 4 million impressions and over 2 million video views.