ZIPS Car Wash unveiled its latest episode of “Car Wash Convos™” today featuring Jayden Hardaway, University of Memphis Guard. Jayden is interviewed alongside host Sydney Neely, Memphis Tigers In-Arena Host, as he rides through his local ZIPS Car Wash. “Car Wash Convos™” is ZIPS video interview-based approach to name, image, and likeness (NIL) and in this episode Jayden unveils his favorite artists, his hobbies, and his POV on aliens.
"I enjoyed being part of Car Wash Convos and I’m proud to represent my school and my team in this unique series,” said Jayden Hardaway.
As a red-shirt senior in the 2022-23 season, Jayden played in 29 games and averaged a career-best 5.4 points per game. The Tigers are off to a strong start this season and are currently ranked in the top 25 in the country. Jayden is currently a graduate student at the University of Memphis.
“Jayden’s episode is a great example of how student-athletes really help us shape the content and allow us to show off their personalities in a unique way,” said Rebecca Latacz, Chief Marketing Officer, ZIPS Car Wash. “Jayden thrived during his rapid-fire Q&A session and that allowed us to shed some light for fans on his personality that they may not have seen before.”
ZIPS 22 student-athlete roster for the 2023-24 season was secured through a collaboration between Learfield – the media and technology company powering college sports and the universities’ athletics multimedia rights holder – and NIL marketplace leader Opendorse. Season 1 resulted in more than 4 million impressions and over 2 million video views.