WLR Automotive Group Unveils First Flex Model Car Wash in Maryland: A Game-Changer for the Industry

WLR Automotive Group, Inc. has redefined the car wash experience with the grand reopening of its first-ever Flex model Auto Spa in Frederick, Maryland. Officially reopening its doors on January 4, 2025, this revolutionary location seamlessly blends full-service and express car wash options, providing customers with the ultimate flexibility in vehicle care.

The response has been overwhelmingly positive, with customers raving about the convenience, efficiency, and premium experience the new model offers. By combining high-tech express washing with professional full-service care in a single location, WLR Automotive Group is setting a new standard for the future of car washing.

Why This Innovation Matters to the Industry

The Flex model is designed to meet the evolving needs of today’s car wash customers, offering the best of both worlds:

• Express Speed with Full-Service Quality – Customers can choose a quick, high-quality exterior wash or opt for a full-service experience, including interior cleaning.
• State-of-the-Art Equipment – Featuring a wide dual belt conveyor system, accommodating large vehicles with ease while enhancing safety and efficiency.
• Customer-Centric Approach – Complimentary vacuums, mat cleaning stations, air hoses, and a newly redesigned lobby make every visit comfortable and convenient.

A Bold Step Forward for WLR Automotive Group

“Our vision was to create a car wash experience that caters to every type of customer,” said Randall S. Simpson, President & CEO of WLR Automotive Group. “The incredible feedback we’ve received confirms that we’re delivering on that promise. The Flex model represents the future of our industry—offering choice, efficiency, and quality in one seamless experience.”

The Future of Car Washing Starts Here

The launch of WLR’s first Flex model Auto Spa isn’t just a milestone for the company—it’s a blueprint for the car wash industry. With demand for convenience at an all-time high, this hybrid model offers operators a strategic way to cater to diverse customer preferences while maximizing efficiency.

This is the next evolution of car washing. The success of WLR’s Flex model proves that innovation and adaptability are the keys to thriving in this ever-changing industry.