Dan Yarusso, President of WashCard Systems, announced upgrades to the company’s mobile car wash app named UWashApp. The app helps car wash owners attract new customers, produce more revenue, and operate more efficiently.
“The UWashApp can activate self-serve washes, in-bay automatic washes, pet washes, vacuums and fragrance, and vending,” Yarusso said. “So UWashApp makes it very convenient for the car wash customer to purchase not just the wash, but all additional services.”
Since UWashApp was released, a lot of positive feedback from operators has been received, including suggestions for enhancements, which we have incorporated into V2 of the app, Yarusso said. “Our plan is to incorporate operator suggestions for enhancements on a regular basis.
Some of the enhancements of UWashApp V2 include the following:
Business Accounts: Businesses can have one UWashApp account shared with multiple users. With the UWashApp, the business establishes an account and then can invite employees right from their cell phones. The car wash owner doesn’t have to be involved in tracking washes and fleet cards, because the business owner manages the account – adding or subtracting employees from the app, keeping track of the money spent on washes, downloading and sharing records, etc.
“Count Up”: WashCard invented the “count up” concept more than 30 years ago. Rather than having consumers guess up front how long they will need to use the service, “count up” allows them to start the wash when they are ready, then stop it when they are finished.
Location Awareness: With this new version, the app knows the specific location the user is approaching, and it lists the services available at that location, eliminating steps and making it faster and easier.
In-App Messaging: Operators can set up an in-app messaging system whereby a customer can receive a pop-up message after completing their service. It could be a cross-promotional message – for example, an oil change advertisement or a public service announcement. A car wash operator could provide advertising space in the UWashApp for, say, a landscaping company, in exchange for all of the landscape company’s wash business.