To meet the demand for premium car wash chemicals, Ver-tech Labs has expanded its chemicals sales/consultation team. Three new team members have been hired recently to expand the company’s ability to partner more effectively with current and future customers.

• Tim Akin, new Business Development
• Steve Baum, new West Coast Sales Manager
• Aubrey Elliott, new Chemical Sales

“Looking for talent outside of our industry is important to help us grow and improve. I’m ready to hire younger talent with proven drive to succeed, strong work ethic and a professional attitude,” Tony Vertin, CEO, said. “I am excited to be bringing on car washing industry experience with Tim Akin and Steve Baum and developing future talent with Aubrey Elliott.”

Akin started in the carwash industry almost 40 years ago working at an exterior wash and selling self-service and IBA products for a distributor. He remained in the car wash industry with sales, national account management and car wash consulting. He enjoys going to work each day; helping managers and owners get the most out of car washing. Akin said, “A smart guy once told me I may not save you a quarter, but instead I will show you how to make $3.00.”

Baum started in the car wash industry in 1989, washing cars for his father who managed a local car wash. His early years were spent as a service writer selling hand waxes and online services in southern California. Baum’s car washing experience continued as a corporate account manager and new wash development. “I enjoy the challenges the industry presents in cleaning cars, washing them at high speeds and seeing satisfied customers leave washes.”

Elliott’s experience includes sales and over seven years in project management for residential construction.

Ver-tech Labs manufactures vehicle wash chemicals for all types of car washes. Its high performance, reclaim compatible products include the Tru Pearl® ceramic technology line and Safe Simple Concentrates.