DRB Holdings, LLC, DBA DRB Systems (“DRB”), a leading provider of technology-enabled devices and software solutions to the car wash industry, announced today that it is acquiring Suds Creative (“Suds”), a full-service marketing agency for car wash owners and industry vendors.

“Our mission is to help car wash operators drive growth as a trusted partner,” said Dan Pittman, CEO of DRB. “Traditionally, we’ve done that with enterprise technology solutions, industry know-how and best-in-class support. With Suds, we can take that to the next level by providing strategic marketing solutions, that truly drive customers to the car wash. We know marketing is a success quotient to a thriving car wash and lube center, which is exactly why we are partnering with Suds.”

“We’ve been working with DRB Systems for years, and this is just a natural fit,” said Jason Baumgartner, co-founder and CEO of Suds. “We’re looking forward to combining the strengths of our two organizations to help car wash operators achieve greater levels of success.”

With this acquisition, DRB is adding Suds to a powerful collection of car care industry brands: DRB Systems, Unitec, NoPileups by DRB Systems and Sage Microsystems.