Voted San Diego’s Best Car Wash, Soapy Joe’s hits home run with new community partnership.
Soapy Joe’s Car Wash, a locally loved and family-owned car wash operator with 23 locations across San Diego County, today announced its designation as the new official car wash partner of the San Diego Padres. Throughout the three-year partnership, Padres fans can look forward to in-ballpark opportunities for free $20 Soapy Joe’s car washes, social media challenges, the first-ever parking merchandise giveaways, including five Lexus Premier Parking giveaways and more.
“There is a reason why Soapy Joe’s was voted San Diego’s best car wash in 2023,” said Sergio del Prado, Executive Vice President of Business Affairs of San Diego Padres. “Their commitment to our community and providing best-in-class customer experiences matches our values. We’re excited to name them our new official car wash partner and look forward to a long-term partnership with creative fan engagements.”
“Becoming the official car wash partner of the Padres has been a dream of mine since I started Soapy Joe’s," said Lorens Attisha, founder and CEO of Soapy Joe’s. “Serving our members and the community is what drives our team daily. The Soapy Joe’s and Padres partnership marks the next step in our path as a local-first brand.”
Soapy Joe’s is inviting all Padres staff on March 1, 2024, for a free wash to celebrate the kickoff of the partnership. In addition, the company also recently completed a two-month-long, Padres-inspired campaign via its Soapy Splash Dash augmented reality game. The AR experience was an infinite runner-style game to collect air fresheners through a baseball-themed “Soap-topia” environment. Every player received a free $20 Magic Joe car wash and the opportunity to create up to four customized baseball cards featuring themselves and Tony Gwynn, Jr.