San Diego car wash chain Soapy Joe's announced that it is reprising its award-winning Tunnel of Love event with a pandemic-friendly spin. This year, they are inviting couples to “Propose at Soapy Joe’s,” share, and win big.
“It was incredibly rewarding to bring together 10 couples to wed last year at our Imperial Beach location,” said Anne Mauler, VP of Marketing for Soapy Joe’s. “We know COVID-19 has derailed a lot of wedding plans – one survey even reported that 63% of engaged couples put off their wedding in 2020 and it’s likely that many more delayed engagement. But we think nothing should stand in the way of true love, so we’re encouraging everyone who’s in love to come to Soapy Joe’s and ‘drive-thru on their way to I-do.’”
When:
Videos will be accepted February 14-28.
Voting will go from March 2-8 at 11:59 p.m. PST.
The winning couple will be announced on March 10.
How to participate: Visit any Soapy Joe’s location, record your proposal from inside the car wash “Tunnel of Love.” Then, share on Instagram tagging @soapyjoes and @honeyjewelryco, and submit your video to Soapy Joe’s at www.soapyjoescarwash.com/tunnel-of-love.
What else? Be sure to flash your signature Soapy Joe’s air freshener on camera to qualify!
All participating couples who share qualifying proposals at the Soapy Joe’s website will receive a year of free washes. One lucky couple, as voted by fans through Soapy Joe’s dedicated web page, will win wedding rings from San Diego-based Honey Jewelry Co. valued at $3,500 plus $10,000 cash.
“Sharing your engagement story is a time-honored tradition, and we’re ‘bubbling up the ante’ by creating a unique experience that is the perfect backdrop for couples to express their individualism and love,” said Mauler. “We’re eager to see how San Diego’s fun-loving couples express themselves starting on Valentine’s Day.”
For details, visit soapyjoescarwash.com/tunnel-of-love.