Soapy Joe’s, a family-owned car wash with multiple locations serving San Diego County, announced that it has been awarded gold for its SOAPY Steps of Service training in the custom content category of the HCM Excellence Awards, presented by The Brandon Hall Group. The Excellence Awards features two annual programs that recognize the best organizations that have successfully deployed programs, strategies, modalities, processes, systems and tools that have achieved measurable results. Soapy Joe’s was specifically recognized for providing revolutionary solutions to develop employee skill sets in a safe environment. Additional winners in this category include Adidas, Cargill, Dell, Google, HP, Kraft, and Lockheed Martin. Award winners are based on three levels: Gold, Silver and Bronze.

“Soapy Joe’s is extremely honored to be selected for the 2020 Excellence Awards,” said Megan Ragsdale, COO of Soapy Joe’s. “The Soapy Joe's team is passionate about persistent improvement that results in a positive membership experience and we are proud to showcase our excellence through this recognition.”

The SOAPY Steps of Service is a seven-part learning series developed to create a consistent, collaborative, and concrete way for Soapy Joe’s team members to develop the skills needed to embody its company values on a daily basis, thus creating a positive membership experience across the company's 15 car wash sites.

Through animated videos and interactive, practical scenarios, the course is used to demonstrate direct real-world application. The scenarios were designed to create a safe environment for failure, while simultaneously modeling the correct actions team members should take when facing each type of interaction. With gamification, learners were able to receive immediate feedback on how their choices impacted the member journey, resulting in either rewards (members added) or consequences (members lost).