Soapy Joe’s car wash in San Diego is bubbling over into Mission Valley, opening its 14th location there. The doors will open in January, making it the third new location for the brand in the past year. An additional location is slated to open in the spring.

“We are thrilled to be part of the Mission Valley community,” said Lorens Attisha, CEO. “This is an important cross-road in San Diego, and we take great pride in adding jobs to the neighborhood as well as providing essential services with our gas and convenience store.”

Previously a full detail operation, the car wash has been completely renovated and features 39 self-service vacuums. As a member of the International Car Wash Association’s WaterSavers® program, Soapy Joe’s advanced water reclamation technology saves nearly 80% compared to washing at home. Soapy Joe’s is a locally owned family business that prides itself on its commitment to the environment.

Faced with challenging circumstances in 2020, the company has focused on “loving it’s members,” investing in the community, and providing a supportive company culture to care for emerging employee needs. With each new site opening, Soapy Joe’s adds about 20 new jobs, from entry-level to managerial staff. The organization has community reach through groups such as Rady’s Children’s Hospital Foundation, Support the Enlisted Project, The Emilio Nares Foundation and SDSU Athletics.