The latest study from International Carwash Association on U.S. wash consumer behavior is now available. You'll find tons of new insights in the results of the U.S. Car Wash Consumer Study, and those might be best explained by Bob Klein from Blue Chip Marketing Worldwide, who led this year’s survey efforts on behalf of ICA.

One thing proved clearer than ever: Americans love a clean car. Never before have we seen such widespread usage of professional car washing. And all the new vehicles Bob is talking about? These are still on the road, still need washing, and are still being driven by customers who value your professional wash more than ever.

Want to harness these insights for your own business? Check out the purchasing options at www.carwash.org/consumerstudy.