Mammoth Holdings, LLC, an Atlanta-based conveyor car wash operator, announced that PureMagic Carwash, a seven-unit express conveyor car wash operator with three additional units in development in Knoxville, Tenn., has agreed to join Mammoth.
Jim Rooney, PureMagic’s Co-founder, said, “Teri [Rooney] and I had several opportunities to position our company for growth outside the Knoxville MSA, yet Mammoth’s team kept distinguishing themselves and made the choice easy. I’ve known Gary Dennis, Marcus Kittrell, and others on the team for years. I trust these people and know they are focused on doing right by others and achieving great results for their companies.” Rooney said the Mammoth team-oriented leadership style combined with the treatment they experienced throughout the process gave them confidence they were aligning PureMagic with other like-minded, people-focused leaders.
Gary Dennis, Mammoth’s Co-founder and CEO, said, “Jim Rooney is one of the most talented operators in the car wash industry and the dominant brand in his market. He and Teri [Rooney] are high-integrity, high-quality people, and we’re honored and excited they’ve chosen to become partners in the Mammoth family of brands.” Rooney will become a senior vice president on Mammoth’s executive team.
PureMagic currently operates seven high volume express conveyor car washes in the greater Knoxville market, including two double tunnels, a flat belt interior tunnel, and the country’s first Peco polish tunnel. PureMagic has three express conveyor car washes in development in Oak Ridge, Powell, and Karns, Tennessee. PureMagic was founded by Knoxville locals, Teri and Jim Rooney, in 2003, and the PureMagic brand was established in 2016.
Headquartered in Atlanta, Ga., Mammoth Holdings operates 63 conveyor car washes under the PureMagic, Marc-1, QuickWash Express, Ultra, Wash Me Fast, Wiggy Wash, Pals, Finish Line, Shine On, Lulu’s, Ollie’s, PitStop, and Swifty brands in Georgia, Alabama, Kentucky, Illinois, Utah, South Carolina, Mississippi, Louisiana, Indiana and Tennessee.
Mammoth was founded by Gary Dennis and Chip Hackett in 2002. In October 2018, Mammoth partnered with Red Dog Equity LLC, an Atlanta-based private equity firm, which, through its partnership with Tom Pritzker’s family business interests (advised by The Pritzker Organization), provides the equity for Mammoth’s corporate development initiatives. Monroe Capital provides Mammoth’s debt financing.