OPW Vehicle Wash Solutions’ ICS business announced its non-exclusive partnership with Rinsed, to create a more streamlined on-boarding process for vehicle wash customers.

“We are excited to partner with Rinsed. We’re committed to providing our customers with everything they need to succeed, and this relationship with Rinsed is further proof. In addition to the Rinsed software portfolio, our marketing arm, The Agency at ICS, provides an ideal way to capitalize on this robust data collection with website design, digital marketing campaigns as well as through social media and reputation management,” said Kevin Ahnert, general manager for ICS Payment Solutions and Controls.

Rinsed is a customer relationship management software company and is currently helping over 1,200 car washes manage over 3.5 million memberships. ICS has point-of-sale technology to help car wash owners reduce credit card declines and customer churn, while increasing online sales with forms optimized for every device.

“ICS’ point-of-sale technology works seamlessly with Rinsed software to allow our customers to build smarter marketing campaigns that help convert more leads into paying customers, track actual usage, schedule regular emails and text messages to members, as well as tailor messaging to reach both current and past members,” said Austin Esecson, CEO of Rinsed. Plus, the partnership can help deliver cost savings by eliminating API-access fees typically required by most point-of-sale vendors.