Innovative Control Systems® (ICS), part of the OPW Vehicle Wash Solutions business unit, has launched the new WashNow!® Online Store. This new eCommerce solution replaces the previous ePOS product and features a robust, intuitive design and high customizability that helps deliver a frictionless end-user shopping experience.
The WashNow! Online Store is a web-based online portal that enables vehicle wash owners to simply generate additional revenue by selling wash memberships, single washes, wash books and gift cards. The WashNow! Online Store offers many features and benefits for vehicle wash owners and their customers, including:
- Quick, Intuitive Purchasing: Rapid one-page checkout preloads the checkout page with an item in the cart. This seamlessly enables customers to immediately input background information and finalize purchases efficiently
- Unique Linking: Improves customer navigation and engagement by directing users to specific pages within the online store, such as Account Creation, Membership Portal Login, Individual Product Page, Add/View Cart, Checkout
- Branded Online Store Domain: Creates a seamless experience between the existing website and the online store via a distinctive URL
- Highly Customizable: The standard WashNow! Online Store will be based on one of three demo templates, but individual online stores can be built to meet the specific needs of the wash operator
- Automated Emails: The “order confirmation” email that follows each transaction has an updated, modern design that’s branded to the vehicle wash
- Individual Product Instructions: This new feature allows dedicated directions within the post-purchase email based on the product(s) purchased. This is useful for products that may require additional setup, such as enabling RFID for wash-club memberships
- Account Portal: Customers can create an online account to manage their ICS WashConnect profile with the ability to update the credit card on file, view purchase history, edit vehicle information and cancel wash-club memberships
- WashConnect: Integrates directly with WashConnect data, allowing continued use of a familiar platform. This direct connection allows immediate reporting of online sales and customer information while enabling instant updates to store items
- Selling Online: The online shopping cart facilitates the purchase of multiple items in a single transaction. It supports a range of products and services, including wash-club memberships, single washes, wash books, gift cards and merchandise
To learn more about the new WashNow! Online Store and the complete range of vehicle wash equipment and payment systems offered by the companies of OPW Vehicle Wash Solutions, please visit opwvws.com. For more information on OPW and its various business units, please visit opwglobal.com.
