Rinsed, The Car Wash CRM, in collaboration with Spot AI, the AI camera system for car washes, announces an integration that enables car washes to enrich their audience information for better targeting and engagement with retail customers. By combining license plate recognition (LPR) data from Spot AI with transactional and customer data from Rinsed, car washes can now segment their customers more effectively and develop customized marketing strategies to engage retail audiences and convert them into loyal customers. The result is the opportunity to build tailored and automated marketing campaigns, such as retail loyalty programs, win-back campaigns and more.

Currently offered at no additional cost to customers of both Rinsed and Spot AI, this integration is an addition to their existing service packages and is already being leveraged across multiple car washes. In a pilot test, Rinsed and Spot AI successfully matched approximately 1,500 unique license plates per location each month.

For more details on the Rinsed and Spot AI integration, join us for a live demonstration on May 22, 2024, at 12pm ET. Register for the event here: License Plate to Loyalty: How to Use LPR to Increase Retail Engagement.

About Rinsed

Rinsed, The Car Wash CRM, is trusted by over 2,500 car washes to help them grow and retain their members. Rinsed integrates directly with a car wash’s point-of-sale and website, so all of their customer data, marketing tools, and business metrics are in one easy-to-use platform.

About Spot AI

Spot AI is an AI camera system that combines actionable video insights with an intuitive platform so car washes can optimize operational efficiency, improve customer experiences, and maximize revenue.