The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life, authored by Tucson resident and business owner Tom Marks, hit #1 New Release and #2 Bestseller on Amazon within hours of launch. The highly anticipated book was published by Inc Magazine – one of only eight the company elected to publish in 2024.
“I am thrilled by the overwhelming response,” Marks said. “It is a privilege to shed light on an important aspect of business that is frequently misunderstood. It's also important to recognize the origins of thought leadership that began 2,500 years ago with Socrates, Plato, Aristotle, and Aspasia – when sharing relevant business woes of our time.”
Marks’ storied career spans Fortune 500 companies and small and midsize businesses alike, with a few “wild detours” as he calls them, along the way. The concepts introduced in the book are essentials every salesperson and marketing professional needs to know, but many lack the knowledge to implement. Featured alongside global business success stories is a section about Tucson thought leader Mister Car Wash.
“In the book, I share how Mister challenged conventions and redefined success in their corner of the market,” said Marks. “One of the most important principles of thought leadership is tapping into the voice of the customer – something this company does very well.”
The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing and Life, is now available on Amazon and Barnes & Noble. For more information about the book visit thesecondbestbusinessbook.com/.